How to find your target audience

How to find your target audience

Here are 8 steps on how to find your target audience. Knowing whom you are trying to reach in business is one of the most essential pieces of knowledge to acquire before creating your business website. What is a Target Audience? Your target audience is those individuals or organisations who are most interested in your products or services. Your target audience will most likely share common traits, and if you know these, you can create messages that resonate and assist these potential customers. Without this information, you could be creating a website that you think looks pretty or pleases your taste but does not hit your audience’s demographic, preferences and need.

1. Analyse your customer base

Is your marketing actually speaking about your main products and services? When you analyse your customer base, you can see more clearly whether you are hitting the mark. If you know your customers and what pleases and benefits them, you can more readily cater to their needs. What is the key benefit that your business provides your customers? You need to be able to articulate this benefit as a solution to your customers’ pain points and use their language to demonstrate your expertise.

2. Identify industry trends

Identify industry trends using data from companies such as Gartner, IBISWorld and Forbes. Generally, they will supply information such as how many competitors you have in the industry. What is the national or global spend for your product and service? Is your market expanding or contracting? Consider niche markets within your expertise when doing this research. You can grow your revenue by finding new opportunities.  You may also understand your target audience’s pain points better. Also, you may discover that a particular set of your customer base is expanding greater than the area you first thought was your market.

3. Evaluate your competition

You can research your competition using tools such as SEMRush and combine it with trend information to narrow your niche and hone in on finding your perfect target audience.

4. Classify target audience

Some of the classifications you need to discover about your target audience include age range, gender, education, occupation, income (purchase power) and location. These personal attributes are known as demographics. You also should research, from your customers and other methods mentioned, the psychographic information:  interests, attitudes, beliefs, lifestyle and aspirations. Also, classify your audience’s Challenges and Goals:  This can include pain points and consumption habits. Don’t forget to discover the platforms your target audience frequents the most.
Some of this information can be sourced from your customers, but other information you may obtain from reading posts of influencers in your market. By understanding your target audience’s demographics, psychographics and the content they want and need, you can more easily provide products and services that are required and desired.

5. Define who isn’t your target audience

By looking at your data, you may discover that a particular section of your marketing is not bringing in sales. But, by knowing who isn’t in your target audience, you can more easily avoid marketing that hits the incorrect target. Marketing can be expensive, so you want to make informed decisions.

6. Create customer personas

A persona is a chart of a fictional character representing someone from your target audience. You may have two or three fictional characters described in detail from your classifications – demographic, psychographic and challenges and goals. Creating a persona of your primary target audience types will assist in keeping your target audience preferences in mind for all your marketing efforts. You can leverage this information in your conversations to turn sales calls into strategic conversations about a prospect’s interests.

7. Revise continuously

Your target audience and market trends can change, so it is essential to revise regularly and add more details as your sales grow and your audience increases.

8. Measure performance

By using analytics, you can make better decisions about your audience. Metrics such as clicks from social media, ads and Search can help you understand your audience better. By watching your analytics, you may identify such problems as non-functioning web features, broken links, and bounces from information that doesn’t target your appropriate audience.

So there you have it. 8 points on how to find your target audience. If you need assistance with this, give us a call. Finding your target audience is the first step in great Search Engine Optimisation. Happy researching.

How to find your target audience

How to find your target audience

Knowing who you are trying to reach in business is one of the most important pieces of knowledge to acquire before creating your business website. Without this information, you could be creating a website that you think looks pretty or pleases your taste but does not find or meet your audience’s needs. So here are 8 steps on how to find your target audience?

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7 Awesome ways to promote your website for free

7 Awesome ways to promote your website for free

If you have never marketed a website or online business before, then it can seem daunting to know where to start. I often get asked for assistance in this space. So, I’ve put together 7 awesome ways to promote your website for free. There are some easy things to do upfront and if your business is in a demand niche, but not saturated in the marketplace, you could do well. Read on to get some terrific tips.

read more

7 Awesome ways to promote your website for free

7 Awesome ways to promote your website for free

If you have never marketed a website or online business before, then it can seem daunting to know where to start. I often get asked for assistance in this space. So, I’ve put together 7 awesome ways to promote your website for free. There are some easy things to do upfront and if your business is in a demand niche, but not saturated in the marketplace, you could do well.

1. Promote your pages in organic search

Your clients want to know in a second or two what you have to offer, so make that clear. Take a look at your site from a stranger’s perspective and say, “Can I understand what you are offering?” Next, think about who you are offering it to. Would they be interested? Do you give them a reason to look at your products and services a little more? Make your main heading clear to understand and match it to your meta title and your URL if possible. Your Meta Title is what your prospects will see on the Search Engine Results page, so it’s important that they can see your offerings clearly in this space. This is one way to promote your website for free, using organic search engine results. There is quite a bit more to know about search engine optimisation or SEO, but you can do a lot by getting all the small items correct on your website. If you want to learn more about this, check out our free mini course.

2. Does anyone know my website exists? Get Indexed

When you just start out with a new website, the chances are that no one sees it. There are millions of sites, and how do you think people will find yours? The first key is to make sure your website is indexed on Google and Bing. After that, you need to market it. Try this little tool to see if your most valuable pages are indexed. Type site:yourURL.com and replace yourURL.com with your web address. If you can’t see all your key pages, then you should dig a little deeper to discover their status.

3. Social media to market my website for free?

There are a few places we can market our website for free, and the most common is social media. If you are just starting out, you need to gain an audience on social media to start sharing your story. Invite friends to your Facebook, Instagram and LinkedIn accounts. LinkedIn and Facebook recommend people you may know whom you can connect with. It’s best to just familiarise yourself with the different platforms, so you can figure out how to ask people to connect. While mastering this, start sharing interesting content.

Think about what content you enjoy reading and sharing. Some stuff you wouldn’t look at, and that could be because it’s not in your interest range, but it also could be because of quality. Of course, every age group and different persona will have different preferences, so get to know your ideal client’s persona, so you know who you are writing to. It is important to offer quality content. What are the key questions people ask you about your niche? Can you answer these questions on your social media platform?

4. Reasons to Opt-in. Email marketing

This section features an affiliate link, meaning we’ll earn a small commission if you purchase through this link.

Opt-in or subscribe are words we see on most websites these days. But what are good reasons to give someone your personal details? I have subscribed to many sites and enjoy reading lots of information sent to me. I may not have purchased from all of these sites, but I have certainly linked back to their content.
By writing valuable and original content, you can gain links from other online businesses, and this is one of the best ways to promote your website and gain a better SEO ranking. You can look at what content your competitors are sharing for ideas, especially those who are ranking well. Write a complete solution that answers your customer’s queries and place it as a PDF on your website.

Create an opt-in form on your website and offer something of value to give people a reason to leave their details. There are quite a few free email platforms you can use to automate this process and even discover what pages your visitors are viewing on your website. Consider the very easy and free platform Aweber or Mailchimp. Sign up to your preferred email automation platform and start nurturing your contacts. The great thing about automation systems is they help you handle email legalities such as an unsubscribe button, to help keep your email list fresh. Email is still the number one marketing solution.

5. How to market your website on YouTube for free

This could certainly be a great option as tests reveal, just by linking a YouTube video to your website pages you can add value by improving website indexing. YouTube is also a popular site for viewing product reviews and training. If you have a product, consider creating training videos to help users fully understand the benefits and to overcome any obstacles. You can find bloggers who create product reviews and roundups of different products. These can be very beneficial for promoting your website for free.

6. Benefits of Networking

Networking has not died! It still remains a very relevant way of promoting your website for free. Consider starting a networking group of small business owners where you can share ideas and opportunities. If you’re a sole proprietor, it can be a help to have some people in the same sphere where you bounce ideas off one another. Trust is an important component of doing business, and this is built up in relationships.

7. Google My Business for local marketing

Google My Business is probably the best way to advertise your business locally. When people are shopping locally they will often look for businesses near them online and Google My Business listings provide them a choice of locations nearby. Remember to keep your details up-to-date and also to use all the facilities GMB has on offer. Create regular posts to let your clients know what’s happening, when you have sales, new products, and other popular news.

Conclusion

So that’s it—7 awesome ways to promote your website for free! There are obviously many other ideas once you start thinking about them. If you want help with any of these, please reach out and get in touch here.

How to find your target audience

How to find your target audience

Knowing who you are trying to reach in business is one of the most important pieces of knowledge to acquire before creating your business website. Without this information, you could be creating a website that you think looks pretty or pleases your taste but does not find or meet your audience’s needs. So here are 8 steps on how to find your target audience?

read more
7 Awesome ways to promote your website for free

7 Awesome ways to promote your website for free

If you have never marketed a website or online business before, then it can seem daunting to know where to start. I often get asked for assistance in this space. So, I’ve put together 7 awesome ways to promote your website for free. There are some easy things to do upfront and if your business is in a demand niche, but not saturated in the marketplace, you could do well. Read on to get some terrific tips.

read more