Technical SEO Melbourne

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SEO or search engine optimisation is a process that improves your website’s search rankings when a chosen keyword is entered into the browser search bar. It can provide a 2700% ROI. If you are not getting the customers you need from your website, give us a call for a free SEO audit, and we can have a chat about how we can help your business.

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On-page, Off-page & Technical SEO Melbourne

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SEO is not an optional “add-on” to a website! No matter how well-designed or attractive your new website is, without SEO it will just become lost in the millions of pages out there! It is vital to design your site with on-page and technical SEO in mind—from the beginning. Then it will not just be pretty, but it will work to achieve the search rankings required to see traffic flood in! If you already have a site, we can create an SEO audit to decide what’s required. The free website audit is a baseline to guide and assess improvement—a great step to understanding where you sit today and where you can be tomorrow.

Let’s make a time that suits you to discuss your needs and aspirations for your online presence.
If you have Google Analytics and Google Search Console already on your website, (and we recommend that you do), then we can also create reports using your traffic data.

Once we have a baseline for your website, we will look at your goals, your website competitors, and any issues (on-page & technical SEO) that an audit reveals. We will then make a plan and discuss with you the SEO strategies required to address your website needs.

We offer a transparent process. Not only that, but we aim to help you see business improvement within 90 days. Our SEO agency is located in Melbourne, so we understand your local needs.

“Periodically testing your SEO effectiveness is something every website owner should be doing on a regular basis. That is especially true once you have made changes or are adding new content. Every change you make can affect your rankings”  Digital Marketing Institute

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SEO infographic of needs - Understand what needs attention first.

Most important SEO requirements

This infographic shows the 7 areas of SEO that requires attention, from the most critical to the nice to have for small business competitiveness. These include Technical, On-Page and off-page SEO.

  • Ensure Crawl Accessibility: It’s essential to assure that your content is indexed, so people can see it in Search Results.
  • Create Compelling Content: This answers the searchers’ queries and provides solutions. Consider creating Q&As and Blog Posts to assist your clients more thoroughly.
  • Keyword Optimised Content: This attracts searchers and helps the content to be found by Browser Bots.
  • Develop an Excellent User Experience (UX): Fast load on mobile, Secure site, Intuitive user interface (UI), and ease of use on any device.
  • Ensure Content is Share-Worthy: Earns links, citations and social amplification & shows your popularity. This is critical to earning Domain Authority.
  • Improve Title, URL & Meta Description: Get a higher click-through rate (CTR) from a search to your website.
  • Add Snippet/Schema Markup: Helps to stand out in search engine ranking pages (SERPS).

FAQ

Frequently Asked Questions

Why do I need SEO?

There are millions of websites competing on the internet to be seen. When someone is looking for a business like yours, they will type in some keywords in Search Engines and hope one of the resulting websites will solve their need. Unless your business comes up on the first page of Google, then you won’t be seen! Learn the 5 basic SEO steps to start your website

What is technical SEO?

Technical SEO refers to search engine optimisation techniques that improve factors such as your website being indexed with search engines, or being easy for robots to crawl your site. It’s called technical SEO because it has nothing to do with your content or promotion, but it is essential as it helps search engines and your customers find you and access your information. Areas to look at for technical SEO include; mobile friendly, website speed, security, duplicate content, site structure and broken links.

What is the difference between organic and paid results?

Organic traffic is earned rather than paid for and is achieved by making changes to your website and content and serving your customers. Paid Search is the process of advertising to be listed first on a search engine. People tend to trust organically earned ranking above advertising.

How do I see what pages are indexed on my site?

Indexing is a process of search engines to put a website into their directory, so to speak, so it can be found. By putting your website onto the internet does not mean it is indexed. To discover which of your pages are indexed in Google’s Search Engine, type— site:www.YourWebsiteAddress in the browser.

Why SEO is important for business?

SEO is essential for online business. Without optimising your website for search rankings, your website is unlikely to be found organically on the internet. You want people to find your site when they type in a search term. This does not generally happen unless your site is targeting the keywords and intent of your users.

What is a Meta Description?

A meta description is the text you see on the Search Engine Results Page of sites such as Google, Yahoo or Bing. The meta description is under the meta title. It is essential to write a compelling meta description to entice the searcher to click through to your page.

How do I know I am getting SEO value for money?

The process of getting your site higher in Search depends on many factors. Your consultant should be able to provide you with analytics confirming where your site is listed (an SEO baseline report) and evidence of improvement.

How do I compare SEO specialists?

An SEO Agent or Specialist should be listening to what it is you need and your goals. Search Engine Optimisation is the process of getting better search rankings, but if it doesn’t bring you more business, then it’s of no value. An SEO agent should suggest SEO strategies and create an SEO campaign to achieve your goals, keeping a close eye on the results, adjusting as needed.

What are SEO best practices?

An essential aspect to focus on is quality content, with your chosen keywords, that satisfy your user intent. Relevant links or backlinks from other sites are also an important SEO ranking factor achieved by having great shareable content.

Make sure your website is optimised for mobile and local search (Local SEO). Technical considerations such as site speed, architecture, and linking are key factors to check. On-page optimisation such as heading tags, image file names, alternate text, title tags and meta descriptions are also critical, to make your website more prominent and Search Engine friendly. You should get 100% for an on-site SEO and technical SEO audit. Check out the Google SEO Starter Guide

Do I need to pay for more than one month?

We don’t lock you into a contract. You can buy what you need. We do, however, advise that SEO is an ongoing process, not a once-only fix, although the majority of sites do see improvement after about five weeks.

What is local SEO?

Local SEO is the process of optimising your local business website, so people can find you when they search online. Local search engine optimisation includes registering your business in Google My Business and other local directories and maps. By creating local listings and keeping them up-to-date, you are helping people to find your business when they are most ready to buy in your local area.

What are the most important SEO techniques to rank?

It is important as a business to go for the low-hanging fruit first, then target the SEO features that will yield the most. These can be different for every business, but Google specifies that quality content serving your users is the most rewarding ranking factor. I would recommend that you become a Topical Authority in your niche, but don’t forget to build keywords and watch what your competitors are doing.

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Servicing the eastern suburbs of Melbourne.

Croydon, Victoria, Australia
0414 773 450