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SEO

Make your Business be seen

 

SEO or search engine optimisation is a process that ensures your website is found on search engines when a chosen keyword is entered into the browser search bar. If you are not getting the customers you need from your website, give us a call for a free audit, and let us discuss how we can help your business.

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SEO is not an optional “add-on” to a website! No matter how well designed or attractive your new website is, without SEO it will just become lost in the millions of pages out there! It is vital to design your site with SEO in mind—from the beginning. Then it will not just be pretty but it will work! If you already have a site we can create an audit to decide what’s required. The free website report is a baseline to guide and assess improvement—a great step to understanding where you sit today and where you can be tomorrow.

Let’s make a time that suits you to discuss your needs and aspirations for your online presence.

If you have Google Analytics and Google Search Console already on your website, (and we recommend that you do), then we can also create reports using your traffic data.

Once we have a baseline for your site, we will look at your goals, your competitors, and any issues (technical and on-page) that an audit reveals. We will then make a plan and discuss with you the way forward to address your website needs.

We offer a transparent process. We aim to help you see business improvement within 90 days.

“Periodically testing your SEO effectiveness is something every website owner should be doing on a regular basis. That is especially true once you have made changes or are adding new content. Every change you make can affect your rankings” Digital Marketing Institute

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Mozlow's hierarchy of SEO needs infographic

Mozlow’s hierarchy of SEO needs

Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in 1943. Moz.com used this to design a ‘Pyramid of SEO Needs’ which I have adopted and redesigned here. It shows the areas which require immediate action and those to improve your small business competitiveness. The chart starts with the essential areas of SEO to look at first, followed by the important, and then the nice to have.

  • Ensure Crawl Accessibility: It’s essential to assure that your content is indexed so people can see it.
  • Create Compelling Content: This answers the searchers’ queries.
  • Keyword Optimised Content: This attracts searchers.
  • Develop an Excellent User Experience (UX): Fast load, intuitive user interface (UI), and ease of use on any device.
  • Ensure Content is Share-Worthy: Earns links, citations and social amplification.
  • Improve Title, URL & Meta Description: Get a higher click-through-rate (CTR).
  • Add Snippet/Schema Markup: Helps to stand out in search engine ranking pages (SERPS).

FAQ

Frequently Asked Questions

Why do I need SEO?

There are millions of websites competing on the internet to be seen. When someone is looking for a business like yours, they will type in some keywords in Search Engines and hope one of the resulting websites will solve their need. Unless your business comes up on the first page of Google, then you won’t be seen! Learn the 5 basic SEO steps to start your website

What is the difference between organic and paid results?

Organic traffic is earned rather than paid for and is achieved by making changes to your website and content and serving your customers. Paid Search is the process of advertising to be listed first on a search engine. People tend to trust organically earned ranking above advertising.

How do I see what pages are indexed on my site?

Indexing is a process of search engines to put a website into their directory, so to speak, so it can be found. By putting your website onto the internet does not mean it is indexed. To discover which of your pages are indexed in Google’s Search Engine, type— site:www.YourWebsiteAddress in the browser.

What is a Meta Description?

A meta description is the text you see on the Search Engine Results Page of sites such as Google, Yahoo or Bing. The meta description is under the meta title. It is essential to write a compelling meta description to entice the searcher to click through to your page.

How do I know I am getting SEO value for money?

The process of getting your site higher in Search depends on many factors. Your consultant should be able to provide you with analytics confirming where your site was listed and where it is now.

How do I compare SEO Specialists?

An SEO Agent or Specialist should be listening to what it is you need and your goals. Search Engine Optimisation is the process of getting better rankings, but if it doesn’t bring you more business than it’s of no value.

What are SEO best practices?

An essential aspect to focus on is quality content, with your chosen keywords, that satisfy your user intent. Relevant links or back-links from other sites is also an important SEO ranking factor, achieved by having great shareable content. Make sure your website is optimised for mobile and local Search. Technical considerations such as site speed, architecture, and linking are key factors to check. On-page optimisation such as heading tags, image file names, alternate text, title tags and meta descriptions are also important, to make your website more prominent and Search Engine friendly. Check out the Google SEO Starter Guide

Do I need to pay for more than one month?

We don’t lock you into a contract. You can buy what you need. We do, however, advise that SEO is an ongoing process, not a once-only fix, although the majority of sites do see improvement after about five weeks.

Get In Touch

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See The Vision Productions

Web Design Company

Eastern Suburbs Melbourne,
Croydon, Victoria, Australia
0414 773 450