Melbourne Content MarketingTo grow your business
The adage “If you build it they will come” was never meant to be about websites. In fact, without content marketing for your website the chances are it will not be seen, even when all the best SEO practices are followed from the beginning. But we have you covered. With a simple content marketing strategy, we can start directing traffic to your website.
Melbourne Content Marketing Solution
Marketing To Promote Business
Email MarketingEmail marketing automation has been around for a while now, but many companies are still not taking advantage. This is a perfect way to market your content. Let’s help you get the ball rolling with email marketing and email automation. Plainly speaking, email marketing automation is the process of setting up an email service to send out personalised emails automatically to your database of customers and prospects. If you don’t have a database as yet, it’s not too late to build one. According to experts in lead generation,
“marketing automation can lead to a 14.5% increase in sales productivity.”Who doesn’t want that?
There are a few parts to your website that will need ongoing work—besides the maintenance of the site to ensure it is always compatible with the latest plugins and updates. We don’t want to see your site out of action because of a security issue or a problem plugin. But besides this type of maintenance, your website also needs regular new content to attract people back and to maintain and improve your SEO. Content is also a perfect way to attract attention to your expertise. By adding EBooks, Case-Studies and other types of regular new articles with different keywords that you want your audience to search, you are widening your target audience appeal. You need to ensure your buyers that you understand their problems and pain points and offer solutions that will appeal to them. Including new content, woven with stories, into your website is the best way to build an audience-attracting site. Ask us how we can improve your presence and content marketing strategy. Find out more about content in our blog article.
Social Media MarketingSocial media marketing is a great tool to grow your audience. Furthermore, a business LinkedIn page or Facebook page is free to create. Besides increasing your audience, it is also an invaluable way to connect to your existing customers. We can begin your marketing by setting up a strategically organised social media calendar containing posts for a set period such as a month or a quarter. There are many different types of social-posts which we can use to send to your connections. Let’s start with recommended content—reviews from your happy customers, then a behind-the-scenes look at your business process, followed by links to your latest and cornerstone blog posts. We will make sure the posts are not all about “the sell”. Your readers will quickly get very tired of that. They want to be entertained and to see your human and vulnerable side. Let’s start a discussion about your needs.
Besides writing compelling copy woven with a story framework, we also love to create images, graphics and video. Images are crucial for your website as they show your product and service, tell a story, break up the text into bite-size chunks and make the whole more appealing. Graphics can also do the job of images, and a good logo is a necessary start for your business branding. Video is currently the number one medium that users prefer to digest content. There are many ways to produce a video that works for your business and doesn’t cost the earth. Ask us how we can help with that.
What we can do for you
We will tailor a plan to your business stage and budget. Lets get the ball rolling with some simple steps that you can grow into.
The most straightforward step to begin marketing is with social media. Choose one or more platforms, for which we can create a content calendar to market your business.
Email marketing to promote business requires a database of prospects. It’s never too late to start creating an email marketing strategy. We can set up all the requirements for success.
Your web content mustn’t be stagnant. That is to say, once created, don’t leave it and forget. It’s vital for your search engine optimisation that new content is regularly added to your site to entice people to come back. Consequently, Google ranks sites on current, quality content that is relevant to your users.
As well as website content let us help you with your image, video, graphic, logo design, or article creation.
Blog Post Research
By researching your competitors and keywords, we can create a list of possible blog posts for SEO. That is content optimised to attract attention to your business and set the stage for you as a thought leader in your industry.
Try Our Proven Process
Research & Analysis
By analysing your content traffic data, interactions, and click-throughs, we can discover your current position and discuss your future goals.
Once we determine your ultimate state, we can roadmap your future content needs.
Execute & Monitor
The roadmap or plan of your requirements will guide us in the content execution. It’s essential to continue monitoring traffic data to make sure we are on the right track.
Pricing Models For Every Need
We can’t quote all the types of content and content marketing here, but please ask for a quote.
Website & Multimedia Content
- Landing Page & Copy
- Manage all website content
- Email Automation setup
- Setup Social Media Accounts
- Setup Gallery
- Photography Shoot
- Social Post Research & Calendar
- Blog Research & Calendar
- Blog Writing
- Email Research & Calendar
- Email Copy
- Case Study
- How To’s
- White Papers
Why content is important for websites
Content is important for websites as it is the building block to develop reputation and trust. Through valuable content marketing, you can engage and educate your prospective customers.
Get In Touch
See The Vision Productions
Web Design Company
Eastern Suburbs Melbourne,
Croydon, Victoria, Australia
0414 773 450