Content Marketing Melbourne

To grow your business

 

The adage “If you build it, they will come” was never meant to be about websites. In fact, without content marketing to promote your business, the chances are it will not be seen.  But we have you covered. With a content marketing strategy that presents you as a topical authority, we can start directing traffic to your website.

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How to Promote your business through Content Marketing

Content Marketing Strategies To Promote Business in Melbourne

Email Marketing

Email marketing automation has been around for a while now, but many companies are still not taking advantage. An email marketing campaign can give businesses an ROI of up to 4,300%. Let’s help you get the ball rolling with email marketing and email automation. Plainly speaking, email marketing automation is the process of setting up an email service to send out personalised emails automatically to your database of customers and prospects. If you don’t have a database as yet, it’s not too late to build one. According to experts in lead generation,

“marketing automation can lead to a 14.5% increase in sales productivity.”

Who doesn’t want that?

website Content

Websites are not meant to be created and forgotten. They need to be a growing source of assistance to your audience. They need ongoing work—besides the maintenance of the site, to ensure it is always compatible with the latest plugins and updates. We don’t want to see your site out of action because of a security issue or a problem plugin. But besides this type of maintenance, your website also requires regular new content to attract people back and to maintain and improve your searchability (SEO). Content is also a perfect way to attract attention to your expertise. You need to know how to become a Topical Authority. By creating a marketing strategy that includes different content such as e-books, case-studies,  blog articles, covering keywords that you want your audience to search, you are establishing yourself as a thought leader. But there is a way to go about this, to be seen through the crowd. We can put you on the right track. Let your buyers know that you understand their concerns and pain points, and offer solutions that will appeal to them. We will create a blog strategy to build an audience-attracting site. Ask us how we can improve your presence and build a content marketing strategy. Find out more in our content blog article.

Social Media Marketing

Social media marketing is a great tool to grow your audience. Furthermore, a business LinkedIn page or Facebook page is free to create. Besides increasing your audience, it is also an invaluable way to connect to your existing customers. We can begin your marketing by setting up a strategically organised social media calendar containing posts for a set period such as a month or a quarter. There are many different types of social-posts which we can use to send to your connections. Let’s start with some reviews or social proof (Hubspot recommends some different types)—from your happy customers, then a behind-the-scenes look at your business process, followed by links to your latest and cornerstone blog posts. We discover from your audience personas what type of content they would find engaging. Let’s start a discussion about your needs.

Creative Content

Besides writing compelling copy woven with a story framework, we also love to create images, graphics and videos.

Images in your website content

Images are crucial for your website as they show your product and service, tell a story, break up the text into bite-size chunks and make the whole more appealing.

Creative Graphics

Graphics can often explain something clearer than images or text. Also, a good logo is a necessary start for your business branding.

Video

Video is currently the number one medium that users prefer when digesting content. There are many ways to produce a video that works for your business and doesn’t cost the earth. We have produced a free video training series to help you with your video and live-streaming content. Get the training — Set up live streaming for business on a budget.

 

Consulting

If you are the type of business that can invest in do-it-yourself training, then we would like to assist you. We can provide consultation to help you set up your marketing and follow-through for excellent results. We can assist you with training in SEO marketing, email marketing, social media marketing, and video marketing.  Ask us for a quote

How to improve your SEO for more leads to your online business?

Find out in our new free training, How to do keyword research, understand indexing, and improve your website speed

Specialties

What we can do for you

We will tailor a plan to your business stage and budget. Lets get the ball rolling with some simple steps that you can grow into.

Social media

We will work with you to assess which social media platforms will work best for your audience. We will then create your pages and banners. The next step is to plan your strategy and create a content calendar to streamline your regular posts.

Email Marketing

Email marketing to promote business requires a database of prospects. If you don’t have a database, we will help you create an opt-in form and offer to begin gathering leads. We will set up your emails to automatically be sent to your database to help them become aware of your offerings. We can help with all the requirements for success.

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Website Content

Your website content mustn’t be stagnant. That is to say, once created, don’t leave it and forget. It’s vital for your search engine optimisation that new content is regularly added to your site in an SEO-friendly way to entice people to come back. Google ranks your site on current, quality content that is relevant to your users.

Content Creation

As well as website marketing let us help you with your images, videos, graphics, logo design, and article copy.

Blog Post Research

By researching your competitors and keywords, we can create a blog strategy with a list of possible blog posts for topical authority, thought leadership and search engine optimisation (SEO). This is content optimised to attract attention to your business and set the stage for you as an industry leader.

Process

Try Our Proven Process

Research & Analysis

By analysing your content traffic data, interactions, and click-throughs, we can discover your current position and discuss your future goals.

Roadmap planning

Once we determine your current state, we can road map your future content needs.

Execute & Monitor

The roadmap or plan of your requirements will guide us in the content execution. It’s essential to continue monitoring traffic data to make sure we are on the right track.

Packages

Pricing Models For Every Need

We provide many types of content and content marketing, and we are located in Melbourne. Please ask for a quote.

Blog Post

Why content is important for websites

Content is important for websites as it is the building block to develop reputation and trust. Through valuable content marketing, you can engage and educate your prospective customers.

Get In Touch

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See The Vision Productions

Web Design Company

Eastern Suburbs Melbourne,
Croydon, Victoria, Australia
0414 773 450