7 Steps to write a blog post
1. What do my clients want to know
Firstly, ask yourself, what burning questions do your customers want answered? To do this, you need to know who is your target audience. Subsequently, it’s a good idea to create a persona document to focus on this question. The persona document is a description of a fictional character representing a composite of a segment of your market. Once you have the answer, then start researching a topic that this fictional character would find engaging and informing.
2. Choose a blog format type
Secondly, decide what format your article will take. Choose from the most popular types of blog posts that generate traffic such as; a List Article, How-To, Expert Roundup, Case Study, Interview, Product Comparison, or a Downloadable Checklist. You can find out more about these types of articles in this excellent blog post— Elegant Themes.
3. Add imagery
Next, you want to add at least one image or graphic to the blog to generate interest. We are always fascinated by faces, and this is an excellent reason to add positive imagery of successful people. Images with people attract attention but having an attractive image that adds explanation to the article will also make a difference. You could photograph this yourself or purchase one from a stock library, or create a great graphic to explain your subject. Canva is an excellent free site to create simple graphics.
4. The perfect title
The perfect title is integral to gain your target audience’s attention so they will click and read the article. So how do you design a great title? Firstly this will depend on the format type you have chosen. If you have selected a ‘List-Type’, then start with the number of items in the list. This works well to catch the user’s eye. Next, describe your article using your primary keywords. When researching keywords think about what people would type to search for a product or service that your business sells. If your blog-post is an ‘Expert-Roundup’, start with the number of experts and think about what question they will discuss. The ‘How-To Article’ starts with How-to and is followed by a succinct description of what it is you are teaching. (E.g. How to build a bookshelf.) The ‘Case Study’ often starts with the problem solved for the client—”How this I.T. startup drove revenue in a crowded market”. Keep the length of the title short. Aim to have no more than 7 or 8 words or less than 50-60 characters to avoid truncation (cutting off the end) in search results.
In all blog posts, as well as webpages, it’s essential to make sure you only have one main heading (H1 tag) followed by subheadings (H2 tag). This is best practice for S.E.O.(search engine optimisation) and ensures your page is hierarchically structured and easily understood by robots and real people alike. Use your primary and secondary keywords in your heading if possible to add meaning.
6. Structure the blog and use keywords
It is paramount for your opening paragraph to be enticing and captivating so your reader will read more. Also, try to add some primary and secondary keywords that your article will discuss in this first couple of sentences. You know yourself that if the intro of any item doesn’t grab your attention in a second or two, then you don’t have the time to read on. Make sure to add the human touch and authentic elements of your story, which will strike up more interest. Of course, it’s essential to give thought to the rest of the article and finish up with an excellent summary. Keep in mind the number of words in your post. Stats suggest that blogs with around 1600-2000 words tend to rank better.
7. Call to action
Your article needs to finish off with a clear call to action. Consider what it is you wish your reader to do next? —Read another article, contact you, fill in a form, leave a comment, or share. Once you have decided this, make sure it comes after the blog post and is a clear and straightforward action.
So that’s it—7 easy steps to build an interesting article which can attract attention to your products and services. Happy blogging! If you need assistance with any or all of the steps above get in touch here.